February 26, 2019
Creating content is essential to the success of any B2C or B2B business. You don't have to be in the copywriting business to create stunning content. All you need is the right team to tackle the job. That's where freelance copywriters come in.
For many business owners, working with freelancers can be outside their comfort zone. Here, we'll break down what a freelance copywriter can do for your business and why you may want to hire one.
A copywriter is a professional writer that creates content with the focus of marketing and selling products or services. They are different from content writers in that content writers simply write web content to inform, but not to encourage sales or conversions.
A freelance copywriter is someone who offers these services in a remote capacity. They work from a home office or local coffee shops to deliver projects that support your marketing objectives. They are not in-house employees, rather they are generally self-employed or contractors.
Freelance copywriters charge based on the number of hours or work they complete, per project, or per word. Entry-level freelancers with no experience don't make much money working with their first client. However, professionals with an extensive freelance copywriting career can command six-figure salaries working with multiple potential clients. The freelance copywriter will typically send over an invoice at the end of the moth or bimonthly listing all complete projects and payment required for each.
Freelance copywriters can help your business achieve its marketing goals by supporting the marketing team and content plan. Here are a few ways freelance copywriters can boost your business.
Copywriting services can be used to create web pages such as landing pages and marketing content including social media posts, ad campaigns, and blog posts. These professionals create web content that is informative and interesting while subtly encouraging potential customers to purchase your products and services. They do this in a way that is not overwhelming, but rather helps establish your business as a thought leader that consumers can trust. This helps establish your presence as an expert in the industry all while increasing sales.
Freelance copywriters can work full-time or part-time depending on the needs and type of client. Small businesses especially benefit from hiring freelancers. You can hire a freelance copywriter for a small one-time project or long-term on a part-time basis to balance the needs of your budget and content. Their flexibility is only limited by your imagination.
Since freelance work environments are so flexible, they can also be significantly more affordable than hiring a writer in-house. Most freelance copywriters do not receive pricey company benefits such as health insurance, gym memberships, and other perks. Instead, they are compensated fairly for the hours they put into creating content. They can also use the content they create for you as part of their online portfolio to get new clients. This can help businesses save cash and reinvest that capital into growing the business.
Writing content can take so much time that many business owners simply don't have. While you can write your own blog posts, it's often a better strategy to hire a professional writer. Professional copywriters know how to conduct keyword research to write content that your target audience finds engaging. This process can take time away from other projects you need to focus on as a business owner. Hiring a professional writer can help you focus on other tasks while also improving the outcome of the content you create–all while saving precious time.
When you hire an in-house writer, you're limited to your general region—whether that's a big metropolis such as Atlanta, Los Angeles, San Diego, or New York or a small town in the heartland. This limits your copywriting work to a small handful of writers that happen to live near your headquarters.
By hiring a freelancer, you get access to writers across the country and even across the globe. You'll be able to hire successful copywriters in the industry, not just the ones that happen to live in your area. You'll also get access to more diverse copywriters. Maybe you need a technical writer to create informational manuals or a creative copywriter to draft engaging guest posts showing how previous customers use your products. Whatever type of writing you're looking for, hiring a freelancer dramatically expands your pool of potential applicants.
Freelance copywriters aren't just writers, the best ones are also digital marketing geniuses. Their marketing skills help you make money by boosting traffic to your website and increasing conversions. Great copywriters are generally well-versed in SEO content marketing and search engine optimization. This is the process of increasing your visibility in search engines through unpaid methods—commonly referred to as organic traffic. An SEO copywriter can help increase your reach and get your content in front of potential clients.
Freelance copywriters are also adept at using web platforms such as Wordpress and Wix. They know how to upload blog posts and edit landing pages to drive traffic and increase conversions. They're familiar with sales tactics and web design and can use these skills to boost your business.
Professional copywriters can also be part of your public relations team, particularly if they're creating content for social media, ad agencies, or email copywriting campaigns. They can offer a direct response to comments and concerns that arise on social media and do it in a fun and engaging way. Copywriters are usually familiar with industry trends and viral hits so they can respond in a personalized way, making the potential customers feel closer to your brand.
Thinking about hiring a freelance writer for your next copywriting project? We're here to help. At The Writer Finder, we take over the task of finding qualified writers for you. No need to post job ads or sift through LinkedIn to find the right fit. We hand pick writers from our extensive databases to meet your company and project needs. You'll receive a curated list of three writers along with writing samples so you can get a feel for the writer. Get started here today to find the ideal candidate for your next copywriting job.